Episode Transcript
Zoe: Hello and welcome to the Advocacy Channel, a customer marketing podcast. This is episode zero and today you will meet your host, Will Fraser, a customer marketing expert, entrepreneur, and the co founder and CEO of Sasquatch. I'm Zoe Millette, the producer of the show and today's interviewer.
Will: My name is Will Fraser and I'm the host of the Advocacy Channel and a customer marketer with over 10 years experience building awesome programs for companies around the world of all different sizes, from scrappy startups to Fortune 500s. As my day job, I'm the CEO of Sasquatch, an innovative new platform making referrals and rewards possible for the digital age.
Zoe: Will, how's it going? Are you ready for your big debut?
Will: I'm doing well, thank you. How are you doing?
Zoe: I'm good too, thanks. So you've been in this space, the customer advocacy space, for about 10 years. Can you tell our listeners a little bit about your experience and background?
Will: Yeah, absolutely. So I started in the social media engagement monitoring and promotion space, and then along the way we really noticed that there was actually a much higher value play than just getting some likes and getting some engagement. It's important, but there was much higher value plays. And so we started to help companies running things like customer referral programs, customer rewards programs. And that was really interesting because in all honesty, we started thinking that this might be a problem for smaller, more innovative kind of scrappy startups. And what we found is that this is actually a space that everyone in the world is trying to figure out, from startups to Fortune 500s. And so I've had the luxury of helping companies like Zappos, like Western Union, like Rakuten, launch and build these kind of customer advocacy programs around the world.
Zoe: Wow, okay. So you have a wealth of knowledge and experience in the customer advocacy space. This kind of begs the question, what can listeners expect from this podcast?
Will: You know, with this show, I think it's really important to bring authentic and real world insights to the table. So we want to be bringing guests such as researchers, such as in the trenches customer marketers, product developers, people that are really in there trying to figure this out, learning those experiences and sharing their experiences with you, because we want you to be able to take away actual insights that you can actually use in your role from this show.
Zoe: You know, there are hundreds, if not thousands of other marketing podcasts out there. So how is our show different?
Will: Yeah, you know, we really want to focus on that customer marketing channel. I think there are other shows that might touch on customer marketing here and there, but this is really meant to be that first show that is really about customer marketing by customer marketers. And we're really going to focus on that and give that channel the air that it really deserves in the space to grow.
Zoe: So, yeah, thanks, Will. So where can our listeners find and listen to episodes of the Advocacy Channel podcast?
Will: You can find episodes of this show on Spotify, on iTunes, or anywhere else that you're listening to podcasts.
Zoe: Thank you everybody for tuning in to episode zero. Will, thank you for the great introduction. I cannot wait to hear what you have to say in episode one.
Will: Thank you very much, Zoe. And I'm looking forward to it, too.
