The Advocacy Channel: A Customer Marketing Podcast

Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and ...more

Latest Episodes

2

December 16, 2024 00:41:08
Why Your Customer Reference Program Should Live Under Sales

Why Your Customer Reference Program Should Live Under Sales

Where should your customer reference program live in your organization? While most companies place it under Marketing or Customer Success, Sage Intacct took a...

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1

November 18, 2024 00:29:40
Building Better Referral Programs: Timing, Testing & Trust with Doug Lewis

Building Better Referral Programs: Timing, Testing & Trust with Doug Lewis

Season 2 of The Advocacy Channel Podcast is here, and it’s now brought to you by impact.com, the leading partnership management platform! We’ve had...

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24

February 16, 2024 00:47:15
Beyond Word of Mouth: Exploring the Potential of Referral Marketing

Beyond Word of Mouth: Exploring the Potential of Referral Marketing

Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring...

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23

January 15, 2024 00:42:04
Executive Customer Advocacy: Engaging for Optimal Growth

Executive Customer Advocacy: Engaging for Optimal Growth

Welcome to 2024!   In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of...

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22

December 18, 2023 00:37:02
What Makes a Successful SaaS Case Study with Emily Amos

What Makes a Successful SaaS Case Study with Emily Amos

Are you a customer marketer looking to develop more effective case studies in 2024? Don't miss out on our latest episode, packed with helpful...

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21

September 28, 2023 00:38:58
Navigating Customer Marketing with Patrick Kalie

Navigating Customer Marketing with Patrick Kalie

Welcome to another enlightening episode of The Advocacy Channel podcast! Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us...

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