Latest Episodes
12
How Adobe's Marketo Engage Grew Their Customer Community
How does a customer marketer at a leading multimedia software company build brand advocates, and drive loyalty, retention, and ongoing demand? Hear it straight...
11
How to Turn Customers into Advocates with Leslie Barrett
Are you itching for more real-world advice from experts in customer marketing who continue to innovate and educate? So were we! Welcome to Episode...
10
When to Launch Your Customer Advocacy Program
How do you know it’s the right time to start a customer advocacy program? How can you tell if a customer is ready to...
9
How to Gather Authentic Customer Stories
Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member?...
8
Expert Customer Marketing Advice with Scott K. Wilder
Welcome to Episode 8 of The Advocacy Channel! Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over...
7
How to Build an Engaging Customer Feedback Program
As marketing technology continues to evolve, there’s a bigger shift towards more customer-centric products and platforms. Companies are focusing on engaging their customers, and...