Latest Episodes
4
How to Align Product and Marketing Teams with Maria Cuasay
As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buzz, not...
3
Adapting to Rising Acquisition Costs with Rory Capern
2020 made many marketing tactics more complicated, and customer acquisition costs were no exception. While it’s no secret to anyone who has managed a...
2
Top Strategies for Building Customer Advocacy with Guest Rebecca Kapler
Wondering how to build a customer advocacy program in your organization? To help, we invited Rebecca Kapler to join us as a special guest...
1
Optimizing Referral Reward Structures with Rachel Gershon
Can a single-sided referral program be as effective as a double-sided program? Should you reward the referring customer, the referred user, or both? In...
Introducing The Advocacy Channel!
Welcome to The Advocacy Channel: A Customer Marketing Podcast! In this debut episode, producer Zoe Millette sits down with host Will Fraser to get...